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Vice President of Brand Experience, Marketing and Communications

Department: Marketing
Location: Columbus, OH

ABOUT PLANNED PARENTHOOD

At Planned Parenthood of Greater Ohio, you will find an organization that supports both your professional goals and your personal passions. We strive to create a workplace where you feel valued and empowered to be more than just an associate, but also a changemaker. Go to work each day feeling like what you’re doing matters. Because really it does!

Compensation is competitive and Planned Parenthood of Greater Ohio offers a comprehensive and flexible benefits program. It has been designed to provide you and your family valuable resources to protect and enhance your health and financial security.

Why Planned Parenthood of Greater Ohio…

  • 100 Years of providing safe accessible & affordable health care
  • We utilize a team centered approach to patient care
  • Opportunity to assist in leading the growth of our primary care services
  • 360 Approach – Impact our communities through high quality health care, education and public policy
  • In This Together – Bringing associates together and fostering an inclusive culture
  • 100,000+ Patient visits to our health centers in 2018
  • A progressive health organization committed to adhering to medical standards well above national requirements
  • We fight every day to provide safe, high quality and affordable health care to everyone – no matter what

Job Scope:

The Vice President of Brand Experience, Marketing and Communications will set a clear vision for Planned Parenthood of Greater Ohio’s brand portfolio and design and implement strategies for our mission-driven operating areas including health services, advocacy initiatives, educational services and engagement of community and public support. This role reports to the President and CEO and is the leader responsible for translating our brand strategies and objectives into actionable social, digital and PR plans that increase brand awareness, attract patients, and engage supporters with a positive and measurable return on investment. The VP serves as the chief marketing adviser to the CEO and the Senior Leadership Team.

Key Responsibilities:

  • Define the patient, supporter, advocate experience and brand strategy across all touchpoints; work across the affiliate business areas to execute.
  • Know our patients, supporters, advocates and what makes them want to be part of the movement, then socialize this across the organization on-going
  • Lead the development and execution of a strategic integrated marketing plan that aligns to primary business goals, communicates brand differentiators, promotes campaign strategy, and an engaged patient experience leading to measurable return on marketing investment.
  • Ensure the Brand Experience, Marketing and Communications teams have the direction, resources,  information, and professional development to make timely decisions, establish priorities, and ensure alignment with their clients’ business needs.
  • Lead the definition or refinement of our value proposition, through messaging, visual style, tone and editorial direction for our patients, supporters, advocates. institutional clients, movement partners, the public and the media. Honor Federation brand standards.
  • Be the affiliate’s “culture-supporting storyteller” by mining our successes from across the organization-- from our staff, patients and supporters. Proactively develop PR strategies to promote our stories as consumable multi-platform content for the staff, the media, public, policy makers, donors, and corporate leaders.
  • Assist the CEO in building and promoting the presidential brand to personify her leadership values and how they translate at PPGOH into positive patient health outcomes and organizational success.
  • Augment our creative team and provide them with leadership opportunities by proposing and building a model for engaging mission-driven, creative, innovative, and talented young thought-leaders as interns on a revolving bases to develop experiential video, photography and other digital products.  
  • Develop internal guidelines, brand assets to enable the organization to execute against the brand.
  • Closely manage the marketing spend by brand, departments, markets and services to ensure we meet or exceed annual patient revenues in health services, donor support and educational service contract.
  • Develop metrics and methodology to track and measure brand health.

Basic Requirements:

  • Bachelors degree.
  • 10+ years of marketing, product management or program management experience including leadership experience of major initiatives
  • Experience leading marketing teams that range from brand strategy and digital marketing to demand generation, sales support, shopper experience and the marketing
  • Strong marketing aptitude, including strategic direction setting, campaign conceptualization, and communication strategy development.
  • Success working with technical product teams and digital marketing technologies.
  • Solid track record of delivering insight-driven creative campaigns and programs that build brand equity, create demand and deliver market share and profitability
  • Strong business acumen with proven strategic planning and a track record of success
  • Proven leadership skills with the ability to communicate effectively at all levels of the organization
  • Strong collaborator, highly strategic and creative

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